Question - 1
MARKETING :
A Safe Deposit Locker can be canvassed among ___
All existing account holders
Persons below poverty line
Students
Business persons
ATM cardholders
Answer- A
Question - 2
MARKETING :
Direct marketing means ___
Advertisements
Banners
Face to face selling
Reaching Targets
Selling by all the staff
Answer- C
Question - 3
MARKETING :
The ultimate aim of marketing is to provide ___
More business to the company
More profit
More Staff
More Production
More Products
Answer- A
Question - 4
MARKETING :
Market share means ____
Paid up capital
Shares held by employees
Share of business volume as compared to other companies
Share price of the company quoted in the market
Sensex
Answer- C
Question - 5
MARKETING :
Market share can be increased by ___
Increasing the number of sales persons
Increasing the sales volume
Increasing the products
Increasing production
Rewriting profits
Answer- B
Question - 6
MARKETING :
Market Segmentation means ___
Segment of sales teams
Allocation of territory
Sales arrangement
Segmentation of target group according to their needs
All hospitals
Answer- D
Question - 7
MARKETING :
In Marketing, USP stands for ___
Unique Selling Practices
Uniform Selling Practices
Unites Sales Persons
Unique Selling proposition
Useful Sales Person
Answer- D
Question - 8
MARKETING :
Cross selling means ___
City to city sales
Selling with cross face
Selling with crossed finger
Selling products to existing customers
Cold calling
Answer- D
Question - 9
MARKETING :
Marketing Strategy means?
Ideas for new employment
Old techniques for selling
Techniques for improving marketing activities
Techniques for increasing production
Networking
Answer- C
Question - 10
MARKETING :
Target group means ___
All purchasers
All sales persons
Targeted Purchasers
All Consumers
Delivery Persons
Answer- C
Question - 11
MARKETING :
Digital marketing is similar to ___
Online marketing
Cold Calling
Web designing
Market for cast
Outdoor marketing
Answer- A
Question - 12
MARKETING :
In Marketing, DSA stands for ___
Delivery Staff Agency
Direct Selling Agency
Distributors and Supply Agency
Driving Sales Ahead
None of these
Answer- B
Question - 13
MARKETING :
In online marketing, there is ___
No exchange
Exchange is the core of marketing
Guarantee
Only Warranty
None of these
Answer- D
Question - 14
MARKETING :
Marketing in Banks is required for ___
Getting new customers
Retaining existing customers
Lending
Accepting of deposits
All of the above
Answer- E
Question - 15
MARKETING :
Market size means ___
Size of marketing staff
Size of the organization
Scope for profits
Scope for marketing
None of these
Answer- C
Question - 16
MARKETING :
Internal Marketing means ___
Selling to oneself
Selling to the employees
Selling of samples
Selling to foreign markets
None of these
Answer- E
Question - 17
MARKETING :
A ‘call’ means ___
A profession
Tele talk
Calling on a Prospect
A call Centre
All of the above
Answer- C
Question - 18
MARKETING :
A presentation means ___
Display of products
Explaining the utility of products
A gift
Display of communication skills
All of the above
Answer- B
Question - 19
MARKETING :
Benchmark means ___
Products lined up on a bench
Salesmen sitting on a bench
Set standards
Marks on a bench
None of these
Answer- C
Question - 20
MARKETING :
Value-added service means ___
Giving full value for money
Better value for higher price
Costlier Service
Additional service
All of the above
Answer- D
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