Question - 1
BANKING :
Which among the following is a disadvantage of an EDI system?
Speed
Errors
Expensive
Mismatch
None of these
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Solutions
Answer- C
Question - 2
BANKING :
A Safe Deposit Locker can be canvassed among ___
All existing account holders
Persons below poverty line
Students
Business people
ATM cardholders
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Solutions
Answer- A
Question - 3
BANKING :
Information systems can assist managers by ___
Providing information
Providing data on internal sources
Directing
All of the above
None of the above
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Solutions
Answer- D
Question - 4
BANKING :
Which among the following is an example of tele conferencing?
Computer conferencing
Audio conferencing
Video conferencing
All of the above
None of the above
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Solutions
Answer- D
Question - 5
BANKING :
Which among the following is not included in fringe benefits available to an employee?
Old age survivor’s benefits
Pensions
Gratuities
Both A and B
None of these
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Solutions
Answer- E
Question - 6
BANKING :
The level of commitment that consumers feel toward a given brand is called ___
Brand equity
Brand name
Brand loyalty
Brand utility
None of these
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Solutions
Answer- C
Question - 7
BANKING :
Consumer day is celebrated on ___
15th March
16th March
20th April
20th March
None of these
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Solutions
Answer- A
Question - 8
BANKING :
Gate keepers ____
Use the products
Reports on product performance
Control the flow of information into buying centre
Issue challan for discharge of products
None of these
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Solutions
Answer- D
Question - 9
BANKING :
The nominal scale used for marketing research, refers to ___
Population characteristics based on age or sex or ownership of a specific consumer durable
Ordering of scale
Both A and B
Neither A nor B
None of these
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Solutions
Answer- A
Question - 10
BANKING :
In marketing terms, Attitude can best be defined as a ___
Rude behavior of salesperson
Rude behavior of Consumer
Mental state of consumer
Ego of the marketing Executive
None of these
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Solutions
Answer- C
Question - 11
BANKING :
Short term planning focuses on ___
Functional plans
Long term objectives
Specific goals
Both A and C
None of these
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Solutions
Answer- D
Question - 12
BANKING :
Which among the following is statistical indicator for equality in income distribution?
Gini coefficient
Price Indices
GNP
GDP
None of these
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Solutions
Answer- A
Question - 13
BANKING :
The long term objective of marketing is ___
Customer satisfaction
Profit maximization
Cost cutting
Profit maximization with customer
None of these
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Solutions
Answer- D
Question - 14
BANKING :
Market research is necessary for ____
Marketing proper marketing decisions
Choosing the right products
Selecting the right sales persons
All of these
None of the above
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Solutions
Answer- D
Question - 15
BANKING :
Mutual fund business from existing customers can be canvased by ___
Internal marketing
Outdoor marketing
Cross selling
Direct selling
None of these
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Solutions
Answer- C
Question - 16
BANKING :
Optimum results in marketing is possible through ___
Increased production
More number of products
More salespersons
Motivated staff
More ATMs
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Solutions
Answer- D
Question - 17
BANKING :
Financial planning is required when ___
One has no income
One is flushed with funds
One has no expenses to incur
One is illiterate
Income level is insufficient to meet the expenses
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Solutions
Answer- E
Question - 18
BANKING :
The sales process begin with ___
Customer identification
Lead Generation
Sales presentation
Sales closure
Sales meet
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Solutions
Answer- A
Question - 19
BANKING :
Advertisement is a type of ___
Direct marketing
Indirect marketing
Internet marketing
Internal marketing
Service marketing
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Solutions
Answer- A
Question - 20
BANKING :
Product design is a function of ___
Front office staff
Back office staff
Management
Marketing and research team
Loan section
Show Answer
Solutions
Answer- B
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